The Wychwood Game Process

These files are here to give you an insight into the process behind creating a market leading product, from the initial idea right through to the finished product.

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The Truefly SLA Reel Story

"a story of innovation"

A detailed exploration into the current market was undertook by the design researchers at Wychwood, to understand the specification of the competition. The most striking and obvious factor affecting this market was identified when all the reels were viewed collectively: there was no unique identity. Each reel looked very similar in their visual appearance...

View the full Truefly SLA Reel Story PDF 3.1mb